Color retention: This is how your hair color stays radiant and long-lasting

Freshly colored hair often loses intensity and shine after just a few washes. The hair color appears dull, faded, and shows unwanted reflections.


HAIR FACTS


UV radiation, heat styling, and mechanical stress strain the hair structure and cause color pigments to escape. In addition, aggressive shampoos and hard water can impair color protection.
Colored hair requires particularly gentle and rich care to preserve the color pigments in the hair structure. Without the right care, the cuticle layers of the hair open, causing the color to wash out faster and the hair to lose its shine.

THE PERFECT COMBINATION

1
Shampooing
Color Protect Shampoo

Color Protect Shampoo
2
Treatment
Deep Treatment Masque

Deep Treatment Masque
3
Treasuring
Soft Cotton Conditioner

Soft Cotton Conditioner
4
Protecting
Heat Protecting Blowout Spray

Heat Protecting Blowout Spray
5
Finishing
Luxe Treatment Oil

Luxe Treatment Oil

The right styling

In addition to proper care, hair and scalp can also be supported through perfect styling. The right styling products and tools help to avoid unnecessary strain on hair and scalp - for a well-groomed finish.

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STYLING PRODUCT

color mask Diamond Gloss

gives the hair radiant color reflections and intense shine – completely without color pigments. It can be combined with any shade to refine the color result. It gives the hair elasticity and strength.
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STYLING PRODUCT

Flexible Vent Brush

strengthens fine hair, provides volume, and simultaneously cares for the colored hair structure, for a dense and full hair feeling